The stereotype of the introverted writer continues to prevail. Writing is definitely a lonely business, but all the writers I have met are quite open and sociable. And they need to be because that is one way to sell books. So often, readers don’t buy books because of the book, but because they feel a connection with the author. This is especially true when using blogs and social media to promote one’s work.
A writer can’t afford to sit back and let the book speak for itself, no matter how good it is. A book is a product that requires promotion. Spamming people with the book won’t work. An author needs to let potential readers get to know him up to that point where a craving for more of that person is created and readers buy his book. Easy, isn’t it?
I liken self-promotion to commercials. Do you really need to buy toothpaste A instead of toothpaste B? Not really. Almost all toothpastes have the same ingredients, just like a book will either inform or entertain. Toothpaste company A wants you to buy their brand so they make a commercial that makes you think “If I buy toothpaste A, my wife will kiss me more often” or “I’ll be more approachable and gain friends” or “My family will be healthy and that makes me a great mom.” The commercial makes a viewer believe he needs toothpaste A and must buy toothpaste A. How does an author do this? By following expert advice. I have added a new section the Learn More About… page on promoting and selling books.
Who has convinced you to buy something because of their personality? What have you bought because of a salesperson? What makes you connect with an author? I love to hear from you. Leave a comment.